In 2024, it’s common to wonder what SEO will look like, with search capabilities constantly growing and AI tools, such as generative artificial intelligence (AI), regularly making waves on search engines. For businesses seeking to optimize their online presence, partnering with a reputable SEO agency in Auckland can be instrumental in navigating the evolving landscape of digital marketing.To stay on top of the game, businesses must optimize their SEO strategies in 2024.
What’s the good news? These six SEO trends in 2024 will help you create a flexible SEO strategy that can adapt to new trends and stand out from the competition.
1. E-E.A.T. more
In the next year, E-E.A.T., or Experience Expertise Authority and Trust will be more important in creating SEO content. Experience will be more important in ranking pages for search engines.
How to show E-E.A.T to search engine
In relation to E-E-A.T., experience is the credibility and knowledge that sources possess. Google’s emphasis on sources’ expertise with a particular topic or niche will make it increasingly important for web pages to clearly demonstrate their credibility and experience on topics in order to rank higher on the search engines.
Here are some ways that businesses can show Google their E-E.A.T (more important, experience).
- Include detailed information to prove the value of your content
- Include case studies on your site and highlight reviews and testimonials that can be verified.
- Make sure your content is free from typos, grammatical mistakes, and misinformation. Link to reliable sources.
2. Machine learning and AI
Google now uses machine learning and AI for better search results and to understand the search intent of queries. AI SEO will be a key trend for 2019.
AI personalizes search results by analyzing users’ location and previous searches. AI and machine-learning are expected to have a greater impact on search engine results in 2024.
Businesses should create high-quality, user-centric content to leverage the SEO trend of 2024. This includes creating content that is relevant, valuable, and answers search intent. You can also start using AI-powered tools to improve keyword research and analyze competitor SEO performance.
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SEOs should be prepared for more zero-click searches as Google continues to push AI results through the SGE beta.
We will continue to focus on structured data markup, featured snippets optimization and AI content.
3. Google’s Core Web Vitals: Google puts more emphasis on them
Google’s Core Web Vitals is another SEO prediction to watch for in 2024. Google’s Core Web Vitals are a set metrics that measure the user experience of a web page. These vitals include page loading speed, accessibility and visual stability.
Site speed
As we all know, Google’s algorithm for ranking sites is heavily influenced by site speed. A fast website is now essential for businesses in order to maintain high rankings with search engines.
Nobody likes to wait while a website loads. Even worse is if each page takes a lot of time to load. In 2024, it’s vital that businesses improve the speed of their website.
Indexing and responsiveness on mobile devices
Mobile-first indexing, responsive layouts and Google’s Core Web Vitals are two other SEO trends to keep an eye on.
Search engine rankings will continue to be influenced by mobile-first indexing. Therefore, businesses and web developers should ensure that they create mobile-responsive websites which offer users an integrated web experience regardless of the device from which they search.
4. Search for Voices
Search engines are changing the way that people use them. Voice search is replacing typing into search bar. Siri, Alexa and Google Assistant are used to browse search engines instead.
The 2024 SEO trend of optimizing websites for voice searches is one that you shouldn’t ignore, as it can affect your rankings and online visibility.
Voice search optimization for your website
To optimize your website for voice searches, you need to understand and use conversational language to match the way people ask questions of voice assistants. To optimize your website for voice search, you can also target long-tail keywords that are relevant and give concise yet comprehensive answers to search queries.
5. Video and Image Optimization
Search engines are becoming increasingly competitive, and keyword saturation is more common. What is the result? Websites use multimedia to diversify their content and stand out from the competition.
Search engines don’t just rank web pages based on written content. Optimized videos and images will be more significant in ranking search engines in the next year.
How to optimize videos on SEO
Videos add value and depth to the content of your website. Videos can be used to break up long walls of text when combined with written content. This creates a better UX (user experience).
There are several things that you can do to optimize video content for search engine optimization:
Add subtitles to video to help hard-of hearing users, and to give search engines something to catalog. Or include a transcript.
Make sure that videos enhance written content.
Video titles and descriptions should reflect the video content.
Select engaging video thumbnails
How to optimize images in SEO
Images can be used to break up text and add variety to web pages. Remember these tips when optimizing images for SEO:
Add subtitles to video to help hard-of hearing users, and to give search engines something to catalog. Or include a transcript.
Make sure that videos enhance written content.
Video titles and descriptions should reflect the video content.
Select engaging video thumbnails
How to optimize images in SEO
Images can be used to break up text and add variety to web pages. Remember these tips when optimizing images for SEO:
Use standard HTML images to help crawlers find your content
Make sure images are responsive on different devices and screens sizes
Use the correct image formats such as JPEG and PNG.
Increase accessibility by using descriptive file names, alt texts, and titles
6. Content that is tailored to the user
You’ve probably heard of our final SEO trend for the year 2024. Create user-focused content to achieve your SEO goals for the new year. This should clearly answer user and search intentions. The content that you create for your site is for the users, right?
Search intent and user-intent is all about providing searchers with exactly what they are looking for in your content. You want to add value to your page and answer the search intent.
If your keyword is “digital tools”, you can assume that the user would like to know more about digital tools and examples. You can then structure your page in order to answer these questions.
In the end, creating content that is user-centric is all about assisting users in finding information without any hassle.
SEO.com can help you optimize your SEO strategy for 2024.
Are you ready to incorporate these SEO trends of 2024 into your campaign? SEO.com is a team of digital marketing specialists with more than 25 years’ experience helping clients navigate the ever-changing algorithms of search engines and outperform their competitors.
