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How Microsoft Build the Biggest Software Company

One can hardly think of computers or InfoTech without thinking of Microsoft. Today, homes and offices across the globe have unwrapped their doors to Microsoft Windows, as it has become an essential part of our work on computers. And it all initiated with one man’s faith that ‘computer would be a valuable tool in every [...]

Fifteen Marketing Books Every Marketing Professional Should Read

Some people argue that theory is just books and not a practical approach. They do not realize the fact that the book has the practical experiences of the author. Some of the famous books which could be very useful in the practical world are as follows.

1. Endless Referrals:
This book is written by Bob Burg. There [...]

Reputation Management The Basics Re-visited

The process of knowing the actions of any person or an organisation and the opinion about it from other person or an organisation along with reporting about it in a systematic way is called reputation management. Usually the word reputation is related to an individual but sometimes even with an organisation. The reputation may be [...]

Twenty Media Whiz Women Who Changed the Media Altogether

Like all other occupations Media has been dominated by the males. Top positions are usually enjoyed by the males. No doubt the females have been able to make some inroads. In the year 2001, percentage of women journalists was 38%. Twenty eight of the editors of newspapers were females. Percentage of women among television producers, [...]

Barack Obama’s Ultimate Guide to Marketing: How he Used Internet and Social Media to Become President-Elect

Barack Obama’s election was historic not just politically – his use of the the Internet to promote awareness and create a loyal following will be the template which all future presidential campaigns will draw inspiration from.

History was created when Barack Obama won the race to the White House. Youth vote had a major role to [...]