Microsoft’s guide to marketing for the holiday season was released earlier this fall and is extremely useful. Data shows that after years of festive fatigue, the interest in Christmas advertisements is on the rise.
The Microsoft Holiday Marketing Guide is the ultimate guide for marketers as they prepare to celebrate Christmas.
Microsoft’s holiday marketing guide is a comprehensive resource that covers a wide range of topics to help people of all abilities. It was created with the ever-changing customer behaviors of the season in mind.
Microsoft’s guide to festive marketing is a great source of useful information. As the Christmas oversaturation ends, the new approach offers a number of things to consider.
Budget Early and Plan Early
The Microsoft Holiday Marketing Guide stresses the importance of budgeting and planning.
The data from previous years shows that the companies saw a significant increase in sales in the months preceding the traditional Christmas season. This highlights the fact that shoppers plan their purchases earlier than ever.
In this regard, it is recommended that businesses allocate their budgets for September and Oktober in a similar way to what they do in November and December, when the majority of marketers start advertising for Christmas.
Pre-Christmas clicks are key.
Microsoft’s comprehensive guide highlights the importance of pre-Christmas clicking and the crucial role it plays in reaching early shoppers and converting them.
Experts say that 67% of the purchases made in November and 50% in December can be traced to clicks done as early as October.
To maximize pre-Christmas clicks, it is recommended that you use a remarketing tool for retargeting customers who initially showed interest.
Focus on securing as many deals as possible.
In the past few years, customers have spent more time than normal searching and seeking out the best offers for themselves. Two-thirds of consumers spend a significant amount of time looking for discounted products.
Both advertisers and customers can find it difficult to navigate the online space during the holiday season. It is, therefore, vital that advertisers ensure their ads reach the maximum number of shoppers.
In this regard, it’s a good idea to offer some incentive for your products, whether that be a discount or a voucher. It is important to begin thinking about ways to increase sales as the end of the calendar year draws near. Retailers and service providers should focus on offering discounted packages in order to attract new customers as well as encourage repeat business.
Diversify your Advertising Strategies
Microsoft’s Holiday Marketing Guide reinforces this advice. It is important not to feel bound to a single type of campaign, as clicks come from all kinds of devices, including mobile phones, tablets, and desktops.
To achieve the ROI you want this Christmas; it is best to use a multichannel approach. This will allow you to reach your consumers on a wide range of platforms.
You could be missing out on huge potential if you are too reliant on one campaign or one digital marketing channel. The best advertising strategies don’t rely solely on one, two, or three channels. The most effective campaigns can be changed in a flash, adjusting to the tone of voice required to make a sale.
Why now is the best time to launch your marketing campaign
Now is the best time to start your campaign. Now is the best time to start putting your plans into practice and start showcasing all of your products and services. Christmas is a great time for businesses to boost their sales and build customer loyalty.
It’s the perfect time for business owners to ramp up their seasonal advertising campaigns.
Autumn is a time of new beginnings and colors. It’s also the month when shoppers start making their Christmas lists and checking the websites of their favorite brands for the latest products and discounts.
PPC Geeks – Microsoft Advertising Authorities
We are proud of what we do for our clients every day, whether it is achieving significant results or helping to implement seasonal campaigns to maximize their impact. Contact PPC geeks today to learn how we can help you with your Christmas campaign.
