Let’s discuss link building and broken link building. Is it worth doing? It is a great inbound marketing technique or a waste.
Quality links can be earned by producing relevant and value-driven content. This will help you increase your domain’s search traffic.
Referral traffic boosting
Building brand authority and trust
Extend your reach beyond your industry
Be an influencer
It’s not surprising that link building is a hugely successful business. A survey of 435 link-building professionals revealed that while nearly a third have a monthly budget below $1000, 43% have a budget between $1,000 and $5,000 per month. Almost 10% of clients have budgets that range from $5,000 to $10,000 each month just for link-building.
It’s possible to do this successfully using a variety of white-hat techniques. These include creating guest posts on relevant websites to creating infographics or SlideShare presentations that other content producers will love to use.
Why fix those broken links when there are better ways to get high-quality links? This involves locating broken links, creating replacement content, and contacting web admins to fix the links. Is it worth it?
Cleaning House for the Web
Broken link building is the art of cleaning up the internet. It’s easy to see: There are 1 billion websites online at any given time. However, up to three-quarters of them need to be made active. A broken link is created every time someone links to content, even if the page is deleted or removed.
There will likely be as many broken links as stars in the sky, with new websites being created and left to die.
Broken link building is the only way to fix some lost links, aside from everyone doing their redirects during a website relaunch. This is a way to do a favor to other web admins and make your niche’s website more relevant.
However, cleaning the web is a simple task. Broken link building can be a powerful tool to build quality links for your site and continue increasing web traffic. Damaged link building can be page-rank gold for your company if so many broken links exist.
How to do it
Broken link building should be something other than something you do at the expense of different SEO techniques. It is not something you should do lightly. It is essential to find a balance between making sure your time is being spent on quality links and not wasting your marketing time looking for irrelevant links.
Neil Patel, an online marketing expert, says that for every 100 emails you send letting website owners know they have a broken hyperlink and offering high-value content, you will only get 5-10 links.
Intelligent, smart people are the only way to curate quality broken links.
This means that you must first use the resources available to your advantage.