Is traditional marketing dead? These are the criteria by which marketers are judged now. All other measures can be dropped.This is false. Although the marketing approach may need to change, traditional marketing methods are still highly effective.
Marketing is more than using the latest buzzwords to impress colleagues or using whatever methods are in fashion at any given moment.
It’s about integrating the right tools with the right approach to get what you want and delivering a fantastic customer experience.
If customer experience is our focus, we can match the right content to the right person at the right time on all channels.
How do we accomplish this?
Digital Glove with Traditional Hand
We need to change the way we think about traditional and digital marketing.
Instead of focusing on how to replace traditional channels, we must consider how digital elements can improve the effectiveness of these channels.
This combination approach can be seen all around us. This is an example of how social media information can be used on billboards and magazines. It also shows how data can be used to deliver traditional content marketing through CTAs.
We see this integration and realize that they are similar.
A Variety of Tools Available at Your Disposal
It is better to abandon the notion of a marketing schism altogether.
Instead of trying to find holes and pit old ideas against new-age techniques, we can analyze the access points that our customers use to connect with our products and what they want to receive from us.
The Principles of Marketing by Phillip T. Kotler, Gary Armstrong, and Gary Armstrong outlines the five core principles of marketing in the book.
Direct marketing
Advertising
Selling personal
Sales promotion
Publicity
Whatever marketing strategy you use, the core of your business will be based on one of these five areas.
You might host a sponsored launch event that generates publicity through traditional channels. In the weeks before the event, you may distribute an exclusive information pack to your subscribers.
This is an example where the digital and the traditional can be combined to achieve the same goals.
You can also use the customer data gathered via social media channels or CTAs to improve your direct marketing strategies. This will allow you to deploy consumer knowledge to increase the effectiveness of your efforts.
All those concerned will have a better experience.
Marketing strategies must be approached with a clear end in mind. What are your goals, and how can you achieve them?
Refrain from relying solely on digital channels. Instead, look at the situation objectively and choose the right tool for the job.
This will significantly enhance the customer experience when they interact with your business.
Organizations that get to know their customers and nurture them will positively impact customer satisfaction.
To take your customer relationships to the next step, use a dual-pronged approach that combines digital and traditional to create a multifaceted strategy.
