You may have heard some things about email marketing and Instagram. Email is the traditional, reliable marketing tool, and Instagram is the “biggest thing” in social media. Could they be combined to increase engagement in your email marketing?
What is Email Engagement?
Engagement in email marketing refers to the extent to which subscribers spend time with and pay attention to your messages. Clicking through an email is one example of engagement. This category also includes social sharing and forwarding messages. These are the metrics to be on the lookout for:
It is important to remember that engagement does not necessarily include all activities. Not being able to delete an email after opening it is a sign that you are engaged.
How to Get Instagram Content via Email
Yes, you can use Instagram content to send your newsletters. Use social images as a general rule. Instagram has something extra. According to Curalate, 76% of emails contain social icons. However, only 14% of emails include social images, according to Movable Ink. The following 14% use social images.
Facebook leverages 53%
14% of Twitter users use content from Twitter
Instagram content is used by less than 3%.
Remember that Instagram is the king when it comes to social engagement. Instagram received 29% more engagement than Facebook and 60% more than Twitter in 2015. These numbers are still significant, even though they may have fallen significantly in 2014
Laundry Service, a social media agency, found that Instagram-style photography had a 25% increase in click-throughs and an 8% increase in conversion rates. As if that weren’t enough, Elon University research found that most consumers trust UGC more than brand-created material. This is why people think of online reviews, but photos also work.
Adding the Instagram icon to your account and linking it is easy. This should be fine if you use Instagram. It’s simple enough to create your own Instagram content. This will help you gain new followers on Instagram. Depending on your industry, adding images from Instagram to an email can drive significant revenue.
I am talking about extending your reach to your audience through your marketing channels. This requires you to pull out the big guns of Instagram: user-generated content (UGC). There is a lot of UGC out there. Unfortunately, you will need to know how to locate UGC specific to your brand and that you would like to include in your emails.