March 2, 2024

Have you ever thought that your prospective customers labeled some of your outreach messages as spam? Even if they weren’t spamming you, it was a problem. You can’t help but be annoyed by the state of the internet.

Spam messages are now the norm and not an exception.

It’s frustrating. This is especially true for online marketers and business owners who offer their services.

Let me help you keep your prospect’s customers from thinking you are just another guy trying to spam them.

Let me share four strategies you can use to market to your customers. They won’t think you are spamming them because they are practical and challenging to implement.

Use the Skyscraper technique.

Brian Dean from Backlinko.com made the Skyscraper strategy a hit. This marketing strategy is unique because of its value to your audience and its ability to influence them to share and link to your content.

Here’s the short version:

Step 1 – Search for content within your industry that has attracted many shares, comments, and links.

Step 2 Make something more extraordinary than the content you found in step 1.

Step 3 – Contact the industry leaders to share your content.

You can see how tedious and time-consuming this marketing strategy is by looking at the steps I have mentioned.

Step 1 can be done relatively quickly using Google or Ahref’s Content Explorer feature. However, it would take you blood, sweat, and tears to complete steps 2 and 3.

Let me share the following essential points when you use the Skyscraper method.

A. Hiring a VA to assist you in the outreach step 3. This will save you time and reduce manual labor.

You can ask your VA to create templates that can be customized so that you can review them all.

B. Create a hook or benefit from asking influencers for their support when sharing your content. Remember that they are asking themselves, “What’s the benefit for me?” If they don’t get a satisfactory answer, they will ignore your request to share your content.

C. Use several quotes from influencers to create your content. This will increase the likelihood that they’ll share it with you.

Co-Author a digital product

It’s accessible to co-author a digital product if you haven’t done it.

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